OOTD: week 7 – Every open house, every week – classic white shirt and pencil skirt

OOTD: week 7 – Every open house, every week – classic white shirt and pencil skirt

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Every real estate agent love a quick sale. This is part of the reason why real estate agents love auctions rather than a sale by negotiation. 4 to 6 week marketing period, then an auction where the drop of a hammer nets a 10% deposit and the sale is final. All a real estate agent has to do is wait for the big fat commission when the property settles. Less hassle. Less negotiations. Less phone-calls and emails. Easy money.

 

We’ve all had it good for the past few years when the boom was still in full swing. But with the Perth real estate market still stuck in a 25-year low, real estate agents are starting to actually have to work for their commissions. In hindsight I must say it is perhaps not the best timing for me to take on my FIRST EVER open house holding the listing for a city apartment. The boss probably knew it wasn’t going to be an easy sell, but he let me do it anyway. Maybe I am being set up for failure…

 

While all the focus is, at the moment, on the misconduct of the banking industry, the real estate industry will fare no better should it come under scrutiny (if I am allowed to be honest!). It is surprisingly difficult to get good, reliable, WRITTEN information on matters of buying and selling a property. It seems no real estate agency is willing to put their fees and contractual clauses openly on their website.

 

A typical real estate sale contract between the vendor and agent usually involves a 3 month exclusivity period, which, shall we say, works more in favour of the agent than the seller. If the seller is stuck with a bad agent, well, 3 months is a long time for the seller to waste. The real estate agent, meanwhile, has less to lose. Real estate agents are trained to utilise sales campaign to promote themselves and their agency to attract more future business and clients. And while we may not get the big commission at the end, there is very little upfront cost for the real estate agent as we have already charged the seller the advertising campaign fee and our little kickback from professional photography and furniture staging. While one might think things like professional photography is an optional extra, some agencies will tell sellers they cannot use any other photographs other than the agency’s professional photography as ‘it needs to conform to our agency template.’ Which is really forcing sellers into paying more upfront, regardless of whether the property sells.

 

Which is for this reason that even though the auction 2 weekends ago failed to attract a single bid, we are still holding on to the listing. And we have another 6 weeks before it runs out.

 

Briefing the vendors after the failed auction, we recommended refreshing the campaign. Taking the property off the market for one weekend while we put together a new advertising package with new photographs, we advised the vendor that we are upbeat the refreshed campaign will reach new interested buyers.

 

This weekend’s open house is the first of the refreshed marketing campaign, and I decided to go for a professional look wearing my white long sleeved button-up fitted shirt from Rhodes and Beckett teamed with a Review ‘Mary Beth’ pencil skirt (which I am wearing for the first time after I bought it and left it sitting in my wardrobe for months). Fans of Review will swear the label makes great pencil skirts. As for me, I have only discovered how true that is after I defected from CUE to REVIEW. Sewn in a classic fitted style in a midi length, I love its sleek and simple lines of the skirt and the decorative buttons giving it that professional look. It’s a wonder I left it sitting unworn in the wardrobe for this long!

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As for the all important footwear, I decided to ditch my comfy and sensible current season NineWest pumps this weekend for something with a higher heel – my pair of Salvatore Ferragamo slingback high heeled pump. In the past my Ferragamo pumps have been reserved only for special occasions (such as weddings, for example), but I have been wearing them to the office in the past few weeks. Made in Italy and a classy statement item for any outfit, the cooling market and more importantly, competition, has made my Ferragamo pumps an essential weapon of choice for selling real estate. Desperate times call for desperate measures: I just try to ignore how the 10cm heel kills my feet at the end of each day. Or the fact that even with all the sore toes it is not quite working (yet).

 

When my sore feet is not annoying me, I am however, a bit annoyed at the weather. Just like the first weekend of the first ever open house, the first weekend of the refreshed sale campaign sees it raining. Why does it have to keep raining on me??!!?? Rain keeps potential buyers indoors. And rain also makes it slippery for me to walk around in high heels. But there is nothing much I can do to control the weather. So regardless, I hold an optimism like the first weekend that even the rain can’t dampen my spirits to get things going right for the next 6 weeks of the refreshed sales campaign.

 

Occasion: Office/ work

 

Wearing:

White long sleeved button-up fitted shirt from Rhodes and Beckett (sold out)

Review ‘Mary Beth’ pencil skirt (available here at Myer)

Salvatore Ferragamo slingback high heeled pump (sold out but very similar style available here for $975)

Nude Hosiery from Target (available here)

 

Xoxo

Natalie

 

 

Tag: #openhousefashion, #openhouseOOTD, #realestateuniform, #ReviewAustralia

OOTD: week 6 – Every open house, every week – head to toe in CUE skirt suit

OOTD: week 6 – Every open house, every week – head to toe in CUE skirt suit

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This is meant to be THE auction weekend. Everything we have worked hard for over the past 6 weeks, the sales pitch and strategy to generate interest and create that sense of fear of missing out/ urgency in buyers, the advertising campaign, the open house, the phone-calls and emails fielding client queries and vendor expectations, come down to just the one-hour timeslot we set aside for this Saturday.

 

Auctions can be fun for real estate agents. Although admittedly maybe less so for others: nervous vendors not knowing whether the property will sell, and also buyers who fear missing out and over-paying in equal measure. Real estate agents love auctions because this is the day we utilise someone else’s property sale to promote ourselves: maximum exposure is generated by signs out on street corners to draw traffic and the noise and buzz of the auction itself to attract more future business and clients. This is the day we get to showcase our ‘success’ – should an auction become successful. And this is also the day real estate agents receive our big fat commissions (ok, maybe not exactly on the day itself, but soon enough).

 

It is for the reason of (and I ought to be honest) shameless self-promotion and showcasing who we are and what we can do that real estate agents always get “dressed up” for a Saturday morning auction. I need to look both equal parts stylish and professional. For my outfit today I have taken on the advise the article on real estate website domain.com.au that actually goes as far to suggest specific labels that a real estate agent should get her clothes from: “Karen Millen, Cue and Veronika Maine” and decided to go head to toe in a CUE skirt suit for the big day. This is not just because CUE has become the default open house uniform for so many female real estate agents and I too needed to show I could afford to dress myself in CUE, but quite simply I look and feel good wearing CUE, giving me a confidence boost on the auction day itself.

 

A great outfit is only half of looking both equal parts stylish and professional: in addition to the last-minute work yesterday to prepare this fantastic inner city apartment for auction, I juggled a last minute hair dresser’s appointment and a beautician’s waxing and threading appointment so that I would look my best today.

 

So this morning I matched my favourite CUE long-sleeved button-up fitted white shirt with my favourite CUE black pencil fluted hem skirt with waterfall ruffle and a current season CUE CITY Black Revere Collar Blazer (available here). NineWest ‘Mailin’ heeled point toe pumps, a pair of nude hosiery, and my usual earrings, pearl necklace and pearl bracelet set complete the elegant and professional look.

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Whoever said skirt suits were sexist should ask me how I feel wearing one today – combined with recently done hair and a beautician visit and light make-up, I feel not the least bit demeaning or restrictive, but rather confident, empowered, and feminine.

 

Looking forward to the auction!

 

Xoxo

Natalie

 

Occasion: work/ office

 

Wearing:

CUE CITY Black Revere Collar Blazer (available here)

CUE long-sleeved button-up fitted white shirt

CUE black pencil skirt with fluted hem and waterfall ruffle and exposed back zip

NineWest ‘Mailin’ heeled point toe pumps

Hosiery from Target

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#openhousefashion, #openhouseOOTD, #Cue, #realestateuniform, #Skirtsuit, work outfit, workwear

OOTD: week 5 – Every open house, every week – combining two of my favourite labels CUE and REVIEW

OOTD: week 5 – Every open house, every week – combining two of my favourite labels CUE and REVIEW

20180623_66912 OOTD in CUE and REVIEW

The West Australian newspaper’s reported that the Perth real estate market has hit a 25-year low. While most real estate agents are still talking themselves up and do not care to honestly admit to this truth to their clients (not to mention most will outright lie to try to get a listing), I on the other hand see myself as someone with some honesty. So you get the idea, the last 4 weeks of our marketing campaign of weekly open house attracting perspective purchasers to the city apartment which our agency is holding the listing for is not going as well as we hoped.

 

To make matters worse, the blonde bitch at the other real estate agency (i.e. the competitor) across the road who is selling another apartment in the same building as us is driving me insane with her antics to try to beat us to a buyer.

 

At her open house the first weekend she turned up to her open house in a new $310.00 CUE Dress. I quickly countered her at my open house the following weekend by wearing my iconic and unmistakeable CUE dress (which I recall I also paid about A$300 for the dress when I bought it), matched with a new current season $280 CUE CITY Black Revere Collar Blazer and a new pair of $149.95 NineWest ‘Mailin’ heeled point toe pumps. My outfit alone that you see that weekend adds up to over A$700, and that doesn’t including the cost of the accessories I was wearing, nor price of the nice bra and undies I had put on underneath my dress.

 

She must have felt she can’t beat me when it comes to who could pull a more expensive outfit, so for the next open house she turned up strutting in a pair of high stilettos. Ok, I can handle heels too. I quickly countered her at my open house the following weekend by pairing my REVIEW outfit with my pair of Salvatore Ferragamo pumps with a 10cm high heel. (And just to make sure I made a point to the her that I can still pull a more expensive outfit, my outfit that day added up to over $1300 – I paid $150 each for my Review blue floral ‘Neptune Bay’ sleeveless top and Review ‘Show Stopper’ skirt and my CUE CITY Black Revere Collar Blazer I paid $280, but it was the Salvatore Ferragamo pumps that cost the most: I paid well over $700 for those pair of Italians heavens).

 

So what did the competitor do the following week? Well that blonde bitch at the other real estate agency wore a low cut, sleeveless and tight fitting blue dress to her open house (I think she wore this Karen Millen dress). Seriously love? You are gonna catch a cold in the winter chill strutting around like a s**t in this weather showing so much skin. And not to mention that shade of blue is such a hideous colour for workwear. Whenever she bends down her breasts would go on show, and she’s clearly not fussed showing off the black lace bra holding up that cleavage under that dress.

 

That flick of the hair, the smile, she’s even flirting with her clients. Well love if you think showing a little skin helps in the sales process, don’t think you are the only one who can play this game. I too can play it just as well too. I too can go sleeveless and in a low cut dress, but unlike you I won’t stoop that low to go as far as looking like a s**t, I’ll look classy doing so.

 

So I went through my wardrobe yesterday night with three criteria in mind: sleeveless, low cut, but not looking like a s**t. The clubbing outfit I wore when I was nineteen quickly went off the shortlist (naturally). Next to go off the shortlist were the clothes I wore in the early years when I first started working – while they were fine they didn’t exactly have the sort of polished look I was after (i.e. not expensive enough). In the end, it came down to two labels from my favourites for the moment: I was either going to wear CUE or REVIEW.

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A sudden thought came into my head. Why not BOTH? Of course I can try to combine my two favourite labels. Another 40 minutes or so in front of the mirror later, I think I have nailed it. I set my mind on a white sleeveless CUE button-up blouse with a sweetheart neckline, matched with a Review ‘Show Stopper’ skirt, and my Salvatore Ferragamo pumps. I love the CUE button-up blouse for its distinctive CUE cut which brings a little uniqueness to he ubiquity of a white blouse, and as for my Review ‘Show Stopper’ skirt the lace details on the hem is just to die for.

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For top and dresses with a sweetheart neckline, I had to take extra effort in selecting the right bra. While some women don’t consider their bra part of an outfit, for me it is an essential consideration. Not all bras go with all outfit, and some are more suited than others depending on the dress. The right bra to go under a dress with a sweetheart neckline should not only give my breasts the right amount of lift to give it a pert look, but should also look good as flashes are almost always inevitable as I bend down. One should never wear a coloured bra under a white blouse (remember what I said about not looking like a s**t…), so it always has to be white. With this in mind, I wore my white Lepel Fiore Balcony Bra.

20180622_66895 my favourite Lepel bra

20180622_66897 my favourite Lepel bra

Not typically available in Australian clothing stores, I bought this bra from the United Kingdom late last year and it has since been THE favourite go to bra for me. I bought it initially for dressing under my white shirts/ blouses when I wear skirt suits to the office, but I fell in love with the bra so much I found myself putting it in whenever I felt like I needed to wear something nice under any outfit, even if it wasn’t a white shirt/ blouse. The underwire gives me support, the lace cups means it sits flat over my breasts and doesn’t show bumps over clothes, and the cute combination of lace, ribbon and trellis gives me the confidence when inevitable flashes occur when I bend over. Photos above show my now favourite bra unworn, and photos below show how it looks (on a model – not me I am afraid I am not as ‘well endowed’ as the model)

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on a model Fiore-Balcony-white-FRONT_2048x2048

You’ll be surprised how difficult it is to find a decent white coloured bra, in fact it’s almost next to impossible! So for this one the costly overseas postage to get it to me was worth every penny!

Well the blonde bitch competitor at the other real estate agency think showing a little skin helps in the sales process. Don’t think you are the only one who can play this game. I too can play it just as well too. I too can go sleeveless and in a low cut dress, but unlike you I won’t stoop that low to go as far as looking like a s**t, I’ll look classy doing so. What does everyone think of my outfit? Did I pull it off right?

 

 

Occasion: work/ office

 

Wearing:

CUE sleeveless button up white shirt with sweetheart neckline

Review ‘Show Stopper’ skirt with lace hem

Salvatore Ferragamo slingback high heeled pump

CUE belt

Lepel Fiore Balcony Bra (identical available here, similar available here)

 

Xoxo

Natalie

 

OOTD: week 4 – Every open house, every week – bringing back lace in REVIEW for a sophisticated and feminine look

OOTD: week 4 – Every open house, every week – bringing back lace in REVIEW for a sophisticated and feminine look

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We have all the seen the kind of real estate agent – the ones who drives a fancy BMW, wears a Rolex, talks the talk about the market in general and how it is booming, dresses well, but knows nothing when it comes to specifics about the property they are paid to sell: When prospective buyers ask them basic questions (such as how old is the building), they don’t know the answer. When prospective buyers ask them how much the levies are, they have to look at their own brochures. When prospective buyers ask them about settlement terms, they refer the buyer back to the contract. Basic information about the property they are selling isn’t hard to find out; all it shows is that these sorts of agents CAN’T EVEN BOTHERED to find out those details. Unfortunately for the community, these useless ‘I-can’t-be-bothered’ real agents also seem to be dime a dozen all over Australia, for some funny reason. If I was the seller, at 2% commission (2% of $500,000 = $10,000 commission), plus advertising and staging costs which are ADDITIONAL to the commission, I expect the agent to do some work.

 

And for this reason I make sure I thoroughly research the property, even though my job is only really to stand outside and look pretty while taking down the phone number and email addresses of potential clients we can add to our real estate database and spam with emails and sms for the life of the phone and email account.

 

On the subject of my job to stand outside and look pretty, I am also mindful that appearance is paramount and I take pride in what I wear. Last week’s open house saw me dressing up head to toe in REVIEW for my work outfit, pairing my Review blue floral ‘Neptune Bay’ sleeveless top with my flirty Review ‘Show Stopper’ skirt (which many a REVIEW fan in the Facebook group approved).

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What attracts me most to my favourite clothing labels isn’t so much how I look dressed. Well-cut dresses, tops and skirts for dressed up daywear and fabulous occasion wear not only have to look good on me, but it also has to make me FEEL beautiful and special. Yes, feeling good is more important to me than looking good when I am dressed up. Continuing the REVIEW theme from last week, this dress I am wearing today, a REVIEW Idaho black and cream lace short sleeved dress, is clearly one of those feel good ones.

 

Do I look good in it? Well, I don’t think I look as good in it as many of my other dresses. I remember when I first saw the dress on someone else’s Instagram post I told myself I had to have it. But on seeing it at the REVIEW boutique and trying it on, I felt that it didn’t look good enough on me. It may have to do with the cut of the dress: most of the dresses I wear are much more tailored to my body, and this REVIEW dress is actually looser. The sleeves have plenty of space, the fabric around my bust is a tad loose, and I can actually have a big meal and still not feel my dress is constricting myself. I returned it to the rack but couldn’t get it out of my head. So a few weeks later (ok, it was actually only 2 weeks later) I went to another REVIEW boutique and tried it on for a second time. How I looked in it didn’t change, but for what it can’t do in flattering my body shape, however, it more than makes up for by making me FEEL beautiful and special.

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So it took me two goes before I finally bought it. And now that I have it I absolutely love it and it is fast becoming my office outfit staple. This REVIEW Idaho Dress features delicate black and cream lace with sleeves, which is perfect for cool temperatures this season. I am even starting to warm to the less fitted cut – while I may not look quite as good I am incredibly comfortable wearing it. Paired with a black CUE belt a pair of current season NineWest ‘Mailin’ heeled point toe pumps, the dress’ contrast collar, self-tie bow, and a scalloped hemline completes the dainty, neatly tailored and sophisticated feminine look I seek for my office workwear today. Yes I am putting my feminine charm to work in addition to my brains in chasing a sale! Fingers crossed I still got it 🙂

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Occasion: work/ office

 

Wearing:

REVIEW Idaho black and cream lace dress with short sleeves, a contrast collar and self-tie bow

CUE belt

NINEWEST ‘Mailin’ heeled point toe pumps

 

Xoxo

Natalie

OOTD: week 3 – Every open house, every week – head to toe in REVIEW

OOTD: week 3 – Every open house, every week – head to toe in REVIEW

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Last week’s open house saw me wearing one of my favourite iconic CUE dress. I love the clothing from CUE and rate it an absolute must for the style conscious working woman, and I admit I do own more than my fair share of skirts, dresses and tops from that label. While I would give them a solid 5/5 for their range from even 5 – 10 years ago, a time when they were made with quality imported fabric and well stitched together, I would rate CUE lower nowadays. As I wrote last week, a combination of odd and over-ornamented styles and poor quality and sizing change has left me with little options but to defect.

 

Yes, you read correct, I defected. From CUE to REVIEW.

 

I know what everyone must be thinking. Did I just defect from an iconic absolute-must-for-the-style-conscious-working-woman label to a flirty-flowery-fairy-tale label? Well, I just did. And yes I do agree at first glance most of the REVIEW skirts, dresses, and tops are really more suitable to wear to your five year old niece’s birthday party than the office, but look closer and you can still find fairly trendy and office friendly pieces – even for an office more conservative than the one I work in.

 

While CUE may have a ‘made in Australia’ credentials (though not all items – some are made in China), what attracted me to defect to REVIEW isn’t so much where the items are made. REVIEW produce well-cut dresses, tops and skirts for dressed up daywear and fabulous occasion wear which make me feel beautiful and special. Yes, feeling good is more important to me than looking good when I am dressed up. Matching CUE for ease of shopping (it apparently has 34 stand-alone boutiques and 64 Myer concessions in Australia), REVIEW pieces are designed from inspiration from the romance of eras past, drawing on the pencils of a design team that travel the world ‘combing through Parisian flea markets and vintage stores in London and New York…’ (the PR spiel makes me want to get a job as a member of the design team so that I too can travel the world combing through Parisian flea markets and vintage stores in London and New York … I wonder if REVIEW have any job vacancies in their design team?).

 

For today’s work outfit I decided to go head to toe in REVIEW (which I am sure most REVIEW fans – of which I only recently found out there are many and they even have a Facebook group with over 3200 members! – would approve), pairing my Review blue floral ‘Neptune Bay’ sleeveless top with my flirty Review ‘Show Stopper’ skirt. A sleeveless top in winter may not be the most practical piece of clothing, the cooling weather makes standing around outside the open house with bare arms and legs in a sleeveless top and skirt a chilly proposition. So to stay warm (and also complete a professional look) I am throwing on my current season CUE CITY Black Revere Collar Blazer.

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As for all important footwear, I decided to ditch my comfy and sensible current season NineWest pumps this weekend for something with a higher heel – my pair of Salvatore Ferragamo slingback high heeled pump. My Ferragamo pumps are usually reserved only for special occasions (such as weddings, for example). They are made in Italy and a classy statement item for any outfit and I try not to wear them out as they are firstly, costly to replace, and secondly, despite looking deceptively sensible actually have a 10cm heel that never fails to kill my feet at the end of the day if I wear them all day.

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But the cooling market and more importantly, competition makes it my weapon of choice for selling real estate this weekend: My footwear choice, of course, has nothing to do with the young blonde woman at the other real estate agency (i.e. the competitor) across the road who is selling another apartment in the same building as us who turned up at her open house last weekend strutting in a pair of high stilettos. Well take that you blonde bitch – you are not the only one who can pull it off in 10cm heels. We’ll see who struts in higher heels today!

 

Occasion: work/ office

 

Wearing:

Review blue floral ‘Neptune Bay’ sleeveless top (available here A$139.99)

Review ‘Show Stopper’ skirt (sold out)

CUE CITY Black Revere Collar Blazer (available here A$280)

Salvatore Ferragamo slingback high heeled pump (sold out but similar styles available here $975 or here A$995)

 

Xoxo

Natalie

OOTD: week 2 – Every open house, every week – in iconic, unmistakeably CUE

OOTD: week 2 – Every open house, every week – in iconic, unmistakeably CUE

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Since I started to post my outfit of the day look at every open house, every week, for the upcoming listing which I will be working with until the auction day, I’ve been looking online for ideas on what to wear to get “dressed up” for each open house. It’s not that I don’t have an idea what to wear, after all I’ve already been working in real estate for a number of years, for me the more fashion inspiration and ideas the better.

 

A few days ago this week I came across something interesting: according to an article on real estate website domain.com.au, the article actually goes as far to suggest specific labels that a real estate agent should get her clothes from: “Karen Millen, Cue and Veronika Maine”. I am hoping there is no paid product endorsements from the labels…

 

But honestly, is that the reason why dressing up in Cue has become the default open house uniform for so many female real estate agents?

 

For myself, however, I wear Cue not because real estate website domain.com.au says I should.

 

Quite simply, it is because I look and feel good wearing Cue. They fit perfectly and are cut to make the most of my figure. They are also iconic: I love the fact that I can walk into a room and people can instantly tell it’s a Cue dress and I always get compliments when wearing Cue. Pricey but trendy, I rate it an absolute must for the style conscious working woman.

 

Of late, however, they have gone downhill. While I would give them a solid 5/5 for their range from even 5 – 10 years ago when they were made with quality imported fabric and well stitched together, I would rate Cue lower nowadays. Firstly, their styles seemed odd and over-ornamented these days (with unnecessary frills or ruffles in odd spots). Secondly, their quality has gone downhill. Thirdly (the one that annoys me the most) is that their sizing has changed! Yes, I’ve always been a Cue size 6/8 but these days I couldn’t squeeze myself into anything smaller than a size 10!

 

Thinking I must have put on weight, I begrudgingly pulled out the new styles and older styles from my wardrobe last night and measured them side by side. And that is when I found the same size in Cue’s newer styles have actually shrunk compared with the old existing ones in my wardrobe. WTF!

 

For today’s open house, I have chosen to wear Cue. Besides, according to the article on real estate website domain.com.au, the mark of a successful real estate agent lies on her clothes, wearing labels such as: “Karen Millen, Cue and Veronika Maine”. Like many of my real estate peers, I figured I too should just fake it until I make it. Looking thru my Cue and Veronika Maine dress (such as this purple floral pencil dress and this pink dress from Cue and Veronika Maine respectively), I decided instead of relying on the newer styles of Cue dresses in my wardrobe, I’d stick to an ‘old faithful piece: something iconic, something unmistakeably Cue, something of an all-time favourite dress of mine: my floral satin racer neck dress.

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I still remember when I first bought this dress I was a bit uncertain about it. The dress wasn’t discounted, it was close to closing time on a weekday, and I wasn’t sure whether the cut would fit me. But I bought it nonetheless. It was one of my most expensive dresses I paid, but I absolutely loved it by the time I brought it home and put it on in front of the mirror again. I loved it so much I didn’t just wear it for just for special occasions. I’d wear it to blind dates. I’d wear it for dinner with friends. I’d wear it for a night out with my girlfriends. I’d always pack it with me for interstate business trips to wear to dinners with business clients. And it had gotten me lucky with successful sales and business deals on at least one occasion too. Of late, though, it has been relegated to the back of the wardrobe by newer dresses. But today I figured I might need some luck at this weekend’s open house (the last weekend’s open house was poorly attended unfortunately- the weather may have something to do with it).

 

While the dress may be an old favourite (which is, sadly for those who missed out, is sold out no longer available for sale – even Sonia Kruger wore it to the set on Channel 9 Mornings!), the rest of my outfit are new and current season. Pairing the dress with an elegantly cut current season CUE CITY Black Revere Collar Blazer and my new pair of NineWest ‘Mailin’ heeled point toe pumps to finish for a professional look.

 

Fingers crossed this week’s open house is more successful than last week’s!

 

Occasion: Office/ work

 

Wearing:

CUE satin floral racer neck dress (sold out)

CUE CITY Black Revere Collar Blazer (available here for A$280)

NineWest ‘Mailin’ heeled point toe pumps (available here for A$149.95)

 

Xoxo

Natalie

OOTD: week 1 – Every open house, every week – classic white shirt and black skirt

OOTD: week 1 – Every open house, every week – classic white shirt and black skirt

 

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Since I started working in real estate, my daily workload includes carefully planning and executing well-developed marketing plan to help bring the best result for my clients and the agency. As readers may have already read, we are holding the listing for a fantastic city apartment. The past few weeks had seen me working fervently on the marketing campaign, which on consultation with our clients decided would include a combination of newsletters/ our property magazine, newspaper editorial, online advertising, listing on real estate websites, and letterbox drop-flyer. Despite all the time spent in the office getting the details right, the work I have put in so far is only laying the foundations. All the newsletters/ our property magazine, newspaper editorial, online advertising, listing on real estate websites and letterbox drop-flyer serve only to lead up to the second most important thing (second most important after the auction day itself): the weekly open house.

 

Working in real estate we often advocate the advantages of an open house: buyers can examine the property in person and this is something buyers cannot gain just by viewing pictures online. It creates buzz and possibly a bidding war when it comes to auction time. Maximum exposure is generated: signs are put out on boulevards or near street corners to draw traffic.

 

To be honest and frank, the advantages are not just limited to the clients/ sellers. All real estate agents are selfish and I must honestly say we often advocate the advantages of an open house because it also benefits the agents: Hosting an open house can be a great way to limit the number of individual showings to set times and allow us to plan our work week. Maximum exposure is generated benefits not just the seller but the agency: we want people to know who we are and as far as the agency is concerned everyone is a potential client, if not now, then in the future. It also allows us to showcase who we are and what we do.

 

It is for the reason to showcase who we are and what we do that real estate agents always get “dressed up” for an open house. Which is why, for this FIRST EVER open house of the listing for this fantastic city apartment which we hold the listing for, I have decided to wear something classic. As they say, when in doubt, a white shirt and black skirt combination can never go wrong. So this morning I put on a CUE fitted white short sleeved button-up shirt and a CUE black pencil skirt, paired with a new pair of NineWest ‘Mailin’ heeled point toe pumps, accessorised with my usual set of matching pearl necklace, bracelet, and earrings.

 

 

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Even the rain can’t dampen my spirits for to get things going right for my FIRST EVER open house.

 

Occasion: Office/ work

 

Wearing:

CUE fitted white short sleeved shirt

CUE black pencil skirt

NineWest ‘Mailin’ heeled point toe pumps (available here)

 

Xoxo

Natalie